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Peak Design CEO Faces Threats After Helping Police in UnitedHealthcare CEO Shooting Investigation

Peak Design CEO Faces Threats After Helping Police in UnitedHealthcare CEO Shoot Pulse news network
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Pennsylvania: Peter Dering, CEO of the San Francisco-based backpack company Peak Design, revealed that he and his employees have received threats after he contacted police about a bag linked to the shooting of UnitedHealthcare CEO Brian Thompson.

In a statement Friday, Dering said he reported seeing a Peak Design bag in surveillance footage of alleged gunman Luigi Mangione and immediately contacted a police tip line. He emphasized his company’s commitment to privacy, noting that any further action would be coordinated with legal counsel.

“We value customer trust deeply, and misinformation spreading online has led to serious threats against me and my team,” Dering stated.

Dering told The New York Times that his call was one among hundreds identifying the bag. Social media backlash has grown, with critics labeling him a “snitch.” Some users have even advised Peak Design customers to remove serial tags from their bags or return them entirely.

According to Greg Ewing, a Washington, DC-based data privacy attorney, companies are legally obligated to share data if presented with a court order or subpoena.

“It’s the standard practice for businesses when handling law enforcement requests,” Ewing said.

Peak Design Faces Backlash, Stresses Importance of Trust Despite the threats, Dering urged customers to consider the facts and reaffirmed Peak Design’s dedication to upholding privacy and trust.

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