ISLAMABAD: Pakistan International Airlines (PIA) sparked outrage with a promotional graphic for flights to Paris on January 10.
The ad featured a plane flying toward the Eiffel Tower with the tagline: “Paris, we’re coming today.”
Social media users compared the imagery to the 9/11 attacks, urging PIA to reconsider its promotional strategies.
Critics argued the visual design and wording evoked memories of past terror events, leading to widespread backlash.
Prime Minister Orders Inquiry Into Ad Approval
Pakistani Prime Minister Shehbaz Sharif has ordered an investigation into how the controversial ad gained approval.
The government aims to identify gaps in oversight to prevent future marketing missteps by the airline.
The controversy overshadowed PIA’s attempt to celebrate the resumption of flights to Paris after four years.
PIA operates twice-weekly flights between Islamabad and the French capital, according to the airline’s recent statement.
First Paris Flight Lands Despite Backlash
Despite the uproar, the inaugural PIA flight to Paris landed safely on January 11, the airline confirmed on X.
A special aircraft with commemorative decals was used for the journey, creating a celebratory atmosphere.
PIA reported that the plane received a warm welcome from Paris airport workers upon its arrival.
The airline expressed gratitude for the successful relaunch of its European operations amid ongoing scrutiny.
PIA’s Future Promotions Under Close Watch
Public reaction to the ad has highlighted the importance of sensitivity in international marketing campaigns.
Observers hope the inquiry will foster stronger guidelines for creative and cultural messaging.
PIA’s management has yet to issue a formal statement addressing the controversy surrounding the promotional campaign.
As the airline looks forward, scrutiny may intensify on its future promotional strategies and international operations.
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