New York: Starbucks is ending its open-door policy, limiting public access to its cafes and restrooms.
The policy previously allowed anyone to use restrooms or linger without making a purchase.
Now, only paying customers can access the restrooms or stay in the cafes for long periods.
This shift aims to enhance the customer experience and improve store safety.
A Step Toward Improving Customer Experience
CEO Brian Niccol announced the change as part of a broader effort to boost sales and customer retention.
The new code of conduct applies to all North American Starbucks locations.
It includes a ban on panhandling, discrimination, and consumption of outside alcohol or vaping inside stores.
Employees will receive training on the updated rules for handling these situations.
Changes Reflect Concerns About Public Access
Starbucks previously allowed non-paying customers to use its restrooms, positioning itself as a “third place.”
This change marks a reversal of its decision made after a high-profile PR crisis in 2018.
The company faced backlash when two men were arrested after being denied restroom access.
Many cities lack sufficient public restroom facilities, placing pressure on private businesses like Starbucks.
Incentives for In-Store Customers
Starting January 27, Starbucks will offer a free refill on hot or iced coffee for in-store customers.
Previously, this perk was reserved for loyalty members but now applies to all paying customers.
Starbucks aims to improve in-store experiences to attract more customers and increase sales.
This shift follows the company’s attempts to balance accessibility with a safer, more welcoming environment.
