PARIS: French President Emmanuel Macron used AI-generated deepfake videos to promote the AI Action Summit in Paris.
A video on his social media accounts showed Macron reacting to deepfakes of himself in famous films and TV shows.
He responded with “nicely done,” acknowledging the creative AI work while also addressing its serious implications.
For months, AI-generated clips of Macron in pop culture have circulated across French social media platforms.
Concerns Over Deepfakes
In October, Macron told Variety that deepfake videos could become a form of harassment for some individuals.
Some experts criticized his decision to use deepfakes, saying it might normalize misleading content.
They argue that increased exposure makes identifying fake news harder, which can impact public trust.
Despite concerns, the video has gained millions of views across Instagram, X, and TikTok.
Viral Video Details
The deepfake montage features Macron in a 1980s euro disco hit, a hair tutorial, and the TV series MacGyver.
These AI-generated memes have been popular online, and Macron’s video embraces the trend.
The real Macron laughs, saying, “It’s well done, it made me laugh.”
He then shifts to a serious note, highlighting AI’s potential in healthcare, energy, and society.
Summit Objectives
The AI Action Summit brings together world leaders, tech executives, and academics for discussions on AI’s global impact.
Topics include AI’s role in governance, society, and environmental policies.
France and Europe aim to lead AI innovation while promoting ethical principles.
Macron stressed that Europe must embrace AI while ensuring responsible development.
EU AI Act Criticism
The EU’s new AI Act, regulating AI development, faced criticism for stifling innovation.
Some argue the strict regulations could slow Europe’s tech industry growth.
The European Union also announced a €37.4 million open-source AI model for the continent.
Tech leaders remain divided on whether the regulations help or hinder AI progress.
Global AI Declaration
A global declaration on AI ethics and responsibilities will be revealed at the Summit’s conclusion.
So far, both the US and UK have declined to confirm whether they will sign the agreement.
The Summit aims to align global AI policies and establish ethical guidelines for future development.
The event continues to spark debate on balancing innovation with regulation.
