California: Meta is rolling out a major Facebook Live update. Starting February 19, all Facebook Live videos will automatically be deleted after 30 days. This marks a big shift from the previous policy, where live videos remained available indefinitely.
Why is Meta Making This Change?
Meta stated that most users watch Facebook Live videos within the first few weeks. As a result, storing them indefinitely is unnecessary. The company is changing this to reduce storage costs and better manage video data.
Here’s what Meta’s update means:
– Live videos will auto-delete after 30 days.
– Older Facebook Live videos will be removed in stages.
– Users will receive notifications before deletion.
– A 90-day window will be provided to download or save videos.
– An option to delay deletion for six months will be available.
What Should Creators and Businesses Do?
If you use Facebook Live for content creation or business, now is the time to act. Meta encourages users to convert old live videos into Facebook Reels to keep them on the platform.
Meta’s Bigger Strategy
This update is part of Meta’s plan to cut costs while focusing on artificial intelligence. The company is spending around $65 billion on AI development in 2025, so eliminating unnecessary storage expenses is a priority.
What’s Next for Facebook Live?
While this change may be inconvenient for some, it aligns with Meta’s long-term vision. If you have valuable live content, now is the time to save, repurpose, or turn it into Reels before it disappears.
