NEW YORK: Pete Davidson, known for his high-profile relationships, stars in Reformation’s new Valentine’s Day campaign as the “official boyfriend.”
In a social media video, the comedian jokes about being the perfect shopping companion in Reformation stores for years.
“You look amazing, you should definitely get that,” he says, supporting a woman off-camera with enthusiastic encouragement.
Davidson adds, “I’m someone’s boyfriend, and I take that seriously,” reinforcing his playful role in the ad.
The campaign highlights him booking dinner reservations and offering supportive words, showcasing an ideal boyfriend persona.
Romantic History
The Staten Island native has dated several celebrities, including Kim Kardashian, Emily Ratajkowski, and Kaia Gerber.
His relationships have often made headlines, adding to his reputation as a committed, doting partner.
The ad playfully leans into this persona, positioning Davidson as the ultimate supportive boyfriend figure.
Davidson also posed for campaign photos, including one where he proudly wears an “official boyfriend” T-shirt.
Another image highlights his nearly tattoo-free skin, a transformation he’s been working on for years.
Tattoo Removal Journey
During a recent appearance on “The Tonight Show Starring Jimmy Fallon,” Davidson opened up about removing his tattoos.
“Yeah, I’ve been burning them off,” he revealed, saying he had around 200 tattoos before starting the process.
Davidson described tattoo removal as “horrible,” sharing that it involves burning off layers of skin.
“It has to heal for six to eight weeks, and you can’t be in sunlight,” he explained to Fallon.
The removal process takes multiple sessions, requiring about a dozen treatments for full elimination.
New Look, New Chapter
Davidson’s tattoo-free transformation signals a fresh phase in his personal and professional life.
His clean-cut look complements his growing career in acting and endorsements like the Reformation campaign.
The campaign humorously embraces his well-known dating history while presenting him in a more polished light.
Davidson continues to embrace self-improvement while maintaining his signature charm and humor.
With fewer tattoos and a new role as the “official boyfriend,” Davidson remains a favorite pop culture figure.
